The Remodeler Marketing Blueprint

The way people shop and buy remodeling services has evolved. Has your marketing strategy kept up? In today’s modern, data-driven world dominated by social media, the most successful and profitable companies understand that great marketing is more than just ads. It’s about content that will attract and retain clients.

In The Remodeler Marketing Blueprint, inbound marketing expert, Spencer Powell shows that it is possible to create an education-driven marketing strategy that your clients and target audience will actually enjoy. In this foundational guide for remodeling and custom building companies, Spencer shares his expertise to help builders, remodelers, and contractors harness the most powerful tool you have—the internet—to generate leads and close more sales by using the power of their own companies’ websites to increase valuable web traffic.

About the Author

Spencer Powell is President and founder of Builder Funnel, an inbound marketing agency in Colorado Springs, Colorado. He got his start when he revamped his uncles’ digital marketing efforts and helped grow their remodeling division from $2 million to $10 million. He writes for the Builder Funnel blog and hosts the popular industry podcast, Builder Funnel Radio, where he interviews industry experts and shares tried and proven marketing, sales, and business strategies.

Download Spencer’s Press Kit


Book Bonuses


Just for buying 1 copy of the book, you’ll get some amazing bonuses!  See below for all the book bonus details.  Just purchase your copies on Amazon and send your receipt to to get access to your bonuses.


Buy 1 Copy

If you buy one copy, you’ll get our Buyer Persona Template, SEO Checklist, Email Templates, and list of 250+ Blog Topics.  You’ll also get 1 month FREE to Builder Funnel Academy ($199 value)

Buy 3 Copies

You’ll get everything above PLUS a 4th copy signed for free.

Buy 10 Copies

You’ll get everything above PLUS 2 months free access to Builder Funnel Academy ($398 value)

Buy 25 Copies

You’ll get everything above PLUS 3 months free social media content via our Done For You Social Media program for remodelers ($537 value)

Buy 50 Copies

You’ll get everything above PLUS 9 more months access to Builder Funnel Academy (1 year total – $2,388 value)

Buy 100 Copies

You’ll get everything above PLUS 9 more months of Done For You Social Media (1 year total – $2,148 value)

Buy 250 Copies

You’ll get everything above PLUS free lifetime access to Builder Funnel Academy (estimated $25,000+ value)

Buy 500 Copies

You’ll get everything above PLUS a half day of marketing consulting with Spencer

Buyer Persona Template

Who is your ideal customer? Where do they live online? 

SEO Checklist

Content is what fuels your website. It can be written, audio, or visual.  And you need a keyword strategy to go with it.

Email Templates

Your prospects will receive your email newsletter and generic nurturing content.

Top 250+ Blog Topics

We have developed a list of over 250 blog topics that get results for your business!

Let’s Work Together!

We help home builders, remodelers, and contractors that are looking to strategically grow their businesses by building sustainable marketing and sales systems.


“This book could just have easily been called A remodeler’s guide to digital marketing. In it, Spencer covers everything you need to know about social media, websites, content marketing and more. If you’re in the dark when it comes to getting found online, then this book is for you.”

Mark Harari

Author of Lobster on a Cheese Plate

“The Remodelers Marketing Blueprint is a must-read for any professional remodeler or custom home builder looking to take their marketing efforts to the next level. Spencer’s done a marvelous job of laying this out perfectly and explaining complex concepts in everyday language making it very actionable to implement the steps. The wisdom contained inside these pages is unparalleled for our industry!”

Bryan Kaplan

Founder Construction Consulting

“Whether you’re just starting out with your online marketing, or you need to refine and fix what’s not working, you need to read this book. Just do what Spencer says. Not only does he give you the nuts and bolts of how it all works, but also he’s a practitioner and an expert in helping construction businesses grow their businesses with the methods described in this book.”

Shawn Van Dyke

Author of Profit First for Contractors

“As construction professionals, we put a lot of focus on production and the quality of our finished product. What we tend to leave to fate, though, is how those projects come to us in the first place. Spencer Powell knows the formula for this part of the equation, and he lays it out clearly in this book!”

Spencer Padgett

Builder-in-Residence, CoConstruct (Retired)

“If you’re a remodeler who wants to create a web presence to draw in traffic that converts to quality project leads—there’s no one I’d more highly recommend than Spencer Powell. Read this book and—most importantly—implement what it has to say.”

Kyle Hunt

“Spencer Powell is a guru in the world of digital marketing. Since digital is the wave of the future, that’s an essential skill! In this book, he leads us through the very specific process of creating strategies and tactics to drive leads through the roof. If you’re managing your company’s digital marketing push, you’ve gotta get this book!”

Victoria Downing

President, Remodelers Advantage Inc.

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